At Fused, we empower sales teams to grow and apply critical skills directly on the job. Whether you need broad foundational programs or targeted workshops to tackle specific challenges, our training is designed to drive measurable outcomes.
We offer flexible delivery formats to suit your team’s needs:
Virtual and Hybrid Programs
Seamlessly integrate training with remote or hybrid workflows.
Live Workshops
Hands-on, dynamic sessions tailored to immediate skill application.
Larger Conferences
Collaborative learning environments to inspire and align large groups.
Small Teams
Intimate working sessions focused on high-impact learning and results.
Key Skills We Develop
Customer-Oriented Selling
Build expertise in prospecting, planning, and uncovering customer outcomes.
Prospecting and Qualification
Identifying and prioritizing high-value prospects effectively.
Company and Market Expertise
Understand the customer’s business process, financial & business acumen, business drivers, business markets, key decision makers and competitors.
Product Expertise
Understand portfolio of company solutions and alignment to the customer outcomes.
Strategic and Account Planning
Develop winning strategies that use customer, industry, territory and company product knowledge to uncover new customer opportunities within current accounts or in the assigned territory.
Sales Call Planning
Prepare for a sales interaction by setting clear objectives, researching the customer’s needs, identify key stakeholders and decision criteria, and tailoring the approach to align with their goals and challenges.
Customer’s Outcomes
Uncover customer business outcomes, key levers and barriers to achieving the outcome.
Sales Insights
Deliver meaningful, data-driven, and actionable information to customers, helping them understand industry trends, solve challenges, or uncover unknown opportunities.
Decision Criteria
Understand the levels and factors customers use to make decisions and the importance of articulating your solutions to as many criteria as possible drives decisions.
Powerful Sales Openings
Impactful call opening that demonstrates expertise, establishes credibility, and defines objective and value of the call.
Stimulating Questions
Thought-provoking questions that encourage customers to reflect on their outcomes and the impact of achieving them.
Curious Listening
Actively listen to a customer with genuine curiosity and an open mind, aiming to fully understand their outcomes, concerns, and goals.
Value articulation
Persuasively communicate the specific value (ROI) and outcomes a solution will deliver to a customer, aligned with their needs and goals.
Deliver Compelling Presentations
Create and deliver engaging, persuasive, tailored, and well-structured presentations that resonate with the audience and drive desired outcomes. It combines storytelling, data presentation, and audience engagement techniques to effectively convey value and inspire action.
Objection Handling
Understand the root causes and reframing objections as opportunities to reinforce value.
Gain Commitment
Secure agreement from customers after sales interactions, ensuring progress toward a mutually beneficial outcome.
Upselling/Cross-selling
Recommend upgrades or complementary solutions based on customer outcomes and effectively articulate their value.
Project & Time Management
Effective and productive use of one’s time. Able to plan, organize, assess, and monitor the management of sales strategies, business development activities, customer proposals, and projects.
Negotiation Mastery
Develop strategies for managing conversations, influencing decision criteria, and securing favorable agreements.
Negotiation Styles
Recognize and adapt to different negotiation approaches, tactics, and behaviors used by counterparts. Identify key styles, such as competitive, collaborative, accommodating, avoiding, or compromising, and tailoring strategies to engage effectively with each.
Negotiation Planning
Preparation for a negotiation includes: set clear objectives, identify key stakeholders, understand the counterpart's needs and priorities, and develop strategies to achieve desired outcomes. Research relevant data, anticipate potential objections, define acceptable trade-offs, and outline a roadmap for the discussion.
Reframe the Conversation
Shift the focus of a discussion to present issues, opportunities, or solutions in a new and more favorable perspective. Address objections, overcome deadlocks, and redirect attention to shared goals or mutual benefits.
Influencing Decision Criteria
Shape and guide the criteria the customer uses to evaluate and select a solution, aligning those criteria with your product or service’s strengths.
Positioning Solution
Tailor value propositions, address concerns, and articulate solution value.
Concession Strategies
Understand the customer's priorities, identify trade-offs that are low-cost to your organization but high-value to the customer, and use concessions as leverage to gain reciprocal agreements.
Pricing Strategies
Present pricing models that maximize value for both the customer and the organization.
Conflict Resolution
Address and resolve disagreements or disputes during negotiations in a constructive and collaborative manner. Identify the root causes of conflict and find common ground to align interests.
Handling Counter-Offers
Evaluate, respond to, and navigate counter-proposals effectively while maintaining control of the negotiation process. Understand the underlying motivations behind the counter-offer, assess its impact on value and objectives, and craft a response that advances the discussion toward a mutually acceptable agreement.
Critical Thinking
Assess the validity of arguments, anticipate potential outcomes, identify biases, and adapt strategies based on real-time insights.
Internal Negotiations
Effectively negotiate with internal stakeholders, such as colleagues, managers, or cross-functional teams, to secure resources, approvals, or support needed to close a deal. Present a compelling case, balance competing priorities, and align internal interests with customer needs.
Multi-Party Negotiations
Navigate and manage complex negotiations involving multiple stakeholders with varying interests, priorities, and objectives. Identify key players, understand their roles and motivations, foster collaboration, and build consensus among diverse parties.
Crafting Mutually Beneficial Agreements
Design and formalize agreements that satisfy both the customer's needs and the organization's objectives.
Manage the Proposal Process
Develop proposal scope and manage its completion based on customer needs, engineering specifications, contract scope, pricing, terms and conditions, and deal finalization.
Sales Management & Leadership
Build expertise in prospecting, planning, and uncovering customer outcomes.
Sales Analytics and Forecasting
Interpret and leverage sales data to evaluate sales performance, identify trends, and make informed decisions to optimize team effectiveness. Analyze key metrics such as win rates, pipeline velocity, quota attainment, and sales activity.
Sales Coaching
Guide, support, and develop sales team members to improve their performance, achieve goals, and grow their skills. Observe sales behaviors, provide feedback, conducting skill-building sessions, and creating actionable development plans tailored to individual needs.
Sales Mastery
Understand, model and coach all aspects of the sales process, including prospecting, qualifying, presenting, negotiating, and closing deals.
Meeting Management
Plan, facilitate, and execute productive meetings that achieve clear objectives while maximizing team engagement and efficiency.
Leadership
Inspire, guide, and empower a sales team to achieve organizational goals while fostering a culture of accountability, collaboration, and continuous improvement. Set a clear vision, build trust, provide direction, and lead by example.
Strategic Thinking
Analyze complex situations, anticipate future trends, and develop long-term plans that align with organizational goals and drive sustainable sales growth. Evaluate market opportunities, assess risks, prioritize resources, and identify innovative ways to achieve competitive advantage.
Territory Management
Analyze data to segment markets, assign territories based on potential and team strengths, monitor performance, and adjust strategies as needed.
Sales Process Optimization
Understand and refine sales methodologies to increase efficiency and success rates.
Inspiring Innovation
Encourage creativity, foster a culture of continuous improvement, and empower the sales team to develop new ideas, approaches, and solutions.
Goals & Results Driven
Create goals and instill a sense of urgency to drive rapid progress.
Learning Agility
Learn from experience and apply learnings for effective performance.
Negotiation
Gain deal agreement that delivers the customer’s outcomes while adhering to your company expectations.
Each program is tailored to align with your business goals, equipping your team with skills that drive shorter sales cycles and higher revenue. Whether through small team workshops, micro-learning campaigns, or comprehensive development programs, we adapt to meet your organization’s unique needs.