Pinpoint Barriers

Leaders come to us looking for help across broad areas.

Many assuming a complex transformation is needed to fix major sales challenges or gaps in performance, and these are the types of things we often hear:

“My team needs sales skills training!”

“I want to put my sales executives through a strategic negotiation program.”

“We need to redesign our sales process to help improve pipeline forecasting.”

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Case Studies Fused Areas of Focus

And while we can deliver end-to-end development initiatives, most organizations don’t need—or have the patience for—a full-blown, comprehensive initiative that spans months.

Instead of trying to solve everything at once, we isolate the specific skills and behaviors that impact sales results immediately. This approach ensures every dollar spent on development is directly linked to a measurable business outcome—delivering results in days, not months.

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Pinpoint the Real Problem Areas

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Surgical Focus on Fixing the Right Skills

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Quick Wins, Measurable Impact

Case Studies

Let’s revisit the above examples to see how this approach works.

“My team needs sales skills training!” Sure, but do they need all of them? And all at once?

Selling skills are composed of dozens of areas spanning across prospecting, call planning, meeting openings and delivering value propositions. These skills are all essential, but which specifically are holding you back from hitting your sales targets next quarter?

1. Pinpoint the Real Problem Areas:
Quickly assessing team performance and organizational priorities, two key issues emerged: ineffective prospecting emails and trouble overcoming initial objections around pricing. These aren’t just broad skills—they’re critical gaps holding back results.

2. Surgical Focus on Fixing the Right Skills:
We zero in on these high-impact skills with targeted coaching: sharing proven email templates, practicing objection-handling through real-world role-plays, and direct feedback. Sellers practice, refine, and apply what they’ve learned on the job immediately, not months later.

3. Quick Wins, Measurable Impact:
This approach delivers rapid improvements without the noise. Sellers see instant gains in their performance, and you can measure success in real-time. Once these skills are sharpened, we pivot quickly to the next priority, keeping the team moving forward without missing a beat.

See more about our approach to Sales Skills

“My Account Managers Need a Strategic Negotiation Program.”

Negotiation and dealmaking is also an immense topic. Which skills are most critical in improving your team’s deal outcomes? Understanding discount criteria, BATNA, monetization strategies, anchoring, walk-away points, and framing are all related skills, but likely there are a couple that could be prioritize to have the  biggest impact.

1. Isolate the Core Negotiation Challenges:
Analyzing deal outcomes, we might learn that negotiation breakdowns were happening in two critical areas: failure to address hidden decision-makers and poor handling of late-stage discount requests. These specific weaknesses were weakening deals.

2. Targeted Coaching on What Matters Most:
Apply focus on refining the skills that have the most immediate impact: techniques to surface all stakeholders early and strategies to manage discounting conversations confidently. Through practical models, role-playing real scenarios, and personalized coaching as sellers use these skills in negotiations, we ensure these skills stick and are applied to current deals in progress

3. Fast-Track to Results, Not Complexity:
This approach delivers targeted improvements without overwhelming sellers with unrelated tools and concepts. Executives see quick wins that directly influence deal success, allowing the business to build upon these skills with more advanced topics as sellers increase their negotiation proficiency.

See more about our approach to Negotiation Skills

Want to see how we can pinpoint your team’s specific barriers?

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Fused Areas of Focus

Leaders come to us looking for help across broad areas.

And while we can deliver end-to-end development initiatives, most organizations don’t need—or have the patience for—a full-blown, comprehensive initiative that spans months.

Let’s revisit the above examples to see how this approach works.

Fused Areas of Focus

Negotiation & Dealmaking

Sales Management & Productivity

Sales & Account Management